Fair trade rice can be found on the European market, but its presence on the market is less significant than other crops such as coffee or bananas. Price fluctuation, one of the principal arguments for ensuring farmers adequate protection through minimum prices, is as common for rice as for other crops. However, total world trade of rice represents only 8% of world production, thereby diminishing somewhat the impact of world prices on domestic prices and farmer revenues. In addition, domestic support programmes – such as that introduced in 2011 in the world’s largest exporter Thailand – providing minimum prices for farmers are not uncommon, potentially undermining the attractiveness of fair trade schemes.